Introduction
Pezhhan Group is composed of several professional entities that have been playing a role in the fields of culture, arts, and advertising across the country for nearly three decades. This operational structure is located in offices in the cities of Tehran, Shiraz, Mashhad, Kish, and Qeshm. The activities provided by the Pezhhan Expert Group have demonstrated outstanding performance in creative ideation and innovative execution, consistently accompanied by customer satisfaction and delight. The advertising services offered include consulting, planning, design, and execution in various methods, utilizing a diverse range of media across the entire country A key point is that Pezhhan is the only organization simultaneously is occupying media and advertising space in 36 airports nationwide. In providing artistic services, Pezhan has the most comprehensive photo bank from 31 provinces of the country, examples of this value can be seen in prestigious halls of the country, ministries, government and private departments and organizations, medical and treatment centers, and travel terminals. A group of experts in the field of culture and art of Pezhan Group have created a valuable record with the aim of promoting the art economy by holding exhibitions of visual works in Iran and target countries. In the cultural field, Pezhan Publications has also established the production and distribution of books related to precious cultural heritage, tourist attractions, and the introduction of historical monuments for many years and has provided valuable products. Cooperation and accompaniment with major brands is a clear record of Pezhan’s promotional services.
FACILITIES:
Pezhhan Group sees itself among great ones to achieve esoteric satisfaction of their audience in order to gather the requirements of the customers together to find the most favorable reflections, and manage the development to direct the ways suggested by the companions to a final path.
benefitting from the presence of more than fifty partners specialized in drawing / photography / imaging and publishing.
Having the most professional team for making videos / industrial documentaries / teasers and editing studio.
Having printing facilities / digital and large format plotter.
benefitting from full facilities for implementation of exhibition structures.
Equipped with industrial photography studio.
Equipped with exclusive three-dimensional imaging studio.
Equipped with a photography lab.
Equipped with a workshop to make wooden structures.
Equipped with a workshop to design and construct exhibition booths and interior decoration.
equipped with indoor and outdoor art studios.
equipped with printing on crystal / glass / metal and fabric.
Having permanent informative places in Fars International Exhibition / Mehrabad Airport and Mashhad Airport.
Equipped with Morph-Time Lapse and QTVR imaging facilities for refinery / construction and industrial projects.
Having teams of consultants, market researchers and sales people in the field of commercial and administrative complexes.
Having teams of consultants and advertising planning.
Having teams of holding specialized national and international seminars and exhibitions.
possessing specialized international studio for children.
Cultural and advertising consulting:
Due to the nature of the subject and its pioneering knowledge, Pezhan Cultural, Advertising and Publishing Institute has served as a companion in developing the quantitative and qualitative goals of a significant number of large economic and cultural groups over the years of its activity.
Cultural Program Manager at Imam Khomeini International Airport
Cultural program organizer at Mehrabad International Airport
Cultural program host at Mashhad International Airport
Cultural program host at Shiraz International Airport
Cultural program host at Asaluyeh International Airport
Cultural Programs Advisor at Qeshm International Airport
Artistic consultant for Jebel Ali and Dubai airports
Cultural and advertising consultant for the huge Persian Gulf project
Cultural and advertising consultant for FAPCO Company – Automotive Parts Manufacturers
Cultural advisor to the largest encyclopedia of Iranology – Aryanika
Cultural Advisor of the Islamic Republic of Iran Post Company
Cultural and advertising consultant at Hormoz Kanareh Design and Development Company
Cultural and advertising consultant at Gisom Design and Development Company
Cultural Advisor of the Aftab Fars Grand Complex
Cultural and advertising consultant for Sadra New City Development Company
Cultural and advertising consultant for Abu Ali Sina Organ Transplant Center
Advertising consultant at ITMC Company
Cultural and advertising consultant for Fars and Khuzestan Cement Company
Cultural and advertising consultant at Zar Parse Service Company
Cultural and advertising consultant for Rana Manufacturing Factories
Cultural and advertising consultant for Arjan Production Company
Cultural and Advertising Consultant at Hypeco Company
Senior Cultural and Advertising Advisor of Shiraz Municipality
Cultural Advisor to ICOM
Projects :
Outdoor Advertising :
The large advertising industry has spread wide ways of communications in communities.Professional agents in this industry have aimed to do impressive work and have a professional look at the activities related to the industry. To this end, they have focused their efforts on specific applications, including the extensive and really prominent issue of outdoor advertising. Pezhhan has a very specialized look at this area.
Sole executor and planner of advertising activities in Imam Khomeini International Airport.
Sole executor of advertising activities in Mashhad International Airport.
Sole executor of commercial and advertising centers and chambers in Mashhad International Airport.
Executor of outdoor advertising in Terminal 4 of Mehrabad International Airport.
Sole executor of outdoor advertising in Terminal 2 of Mehrabad International Airport.
Executor of outdoor advertising of outer environments in Mehrabad International Airport.
Sole executor of outdoor advertising in Qeshm International Airport.
Sole executor of outdoor advertising in Bushehr International Airport.
Sole executor of outdoor advertising in Mahshahr International Airport.
Sole executor of outdoor advertising in Ardabil International Airport.
Sole executor and planner of advertising activities in international flights terminal of Shahid Ayatollah Dastgheib International Airport in Shiraz.
Sole executor of advertising on entering boulevard of foreign flights in Shiraz Airport.
Executor of outdoor advertising in Kerman International Airport.
Executor of outdoor advertising in entering Boulevard of Ahvaz International Airport.
Sole executor of outdoor advertising in Lamerd International Airport.
Executor of outdoor advertising in Abu Dhabi International Airport.
Executor of outdoor advertising in Bremen International Airport, Germany.
Executor of outdoor advertising on Press kiosks across Shiraz.
Sole executor of outdoor advertising in the New Town of Sadra.
Executor of outdoor advertising of the post office agencies.
Executor of outdoor advertising of Persian Gulf / Aftab (Sun)/ Setareh (Star) commercial complexes.
Executor of outdoor advertising and urban furniture in Shiraz.
Executor of outdoor advertising of entrance routes to Persepolis.
Founder of Pezhhan
It is quoted from Cornell Capa, the renowned photographer and journalist, that photography has the ability to capture images of human beings and their environment, both as works of art and as historical moments.
Pezhman Ziaian also shaped his artistic vision based on this belief. From childhood, he had a deep passion for painting, and during his teenage years, he earned a distinction in colored pencil drawing. His great desire was to capture the moment, which led him toward photography. Through the lens of the camera, he was able to record moments much faster than painting on canvas.
Pezhman Ziaian was born on October 20, 1966, in Tehran and completed his studies in Shiraz. During his primary education, he attended calligraphy classes under Master Hamid Dirin and pursued professional photography training under the guidance of the veteran Iranian photographer Chehre Negar. At the age of 17, he won his first national award in photography. Later, in 1996, the German newspaper General-Anzeiger honored him with the Best Photograph of the Year Award for a collection of portraits capturing the exceptional facial expressions of a child.
He graduated with a Bachelor’s degree in Photography from the University of California, Berkeley. As a professional photographer, he first exhibited his works in 1990 at the Afif-Abad Garden Gallery in Shiraz. This debut marked the beginning of a long artistic journey, which has since included more than 175 exhibitions across cities in Iran, as well as in Europe and the United States, admired by countless photography enthusiasts.
His creativity and talent also led him, nearly thirty years ago, to establish the first advertising company in Fars Province under the name “Pezhhan”. With the motto “Pezhhan, the realization of a dream”, the company has now grown into one of the most recognized advertising brands in the country, managing media spaces across most provinces of Iran.
A turning point in the cultural and advertising vision of Pezhhan Company was an aerial photography project carried out by helicopter over the dreamlike city of Dubai. Spanning four years, this endeavor culminated in the publication of the book “Dubai, A View from Above”, which was beautifully printed and translated into several international languages. The magnificent perspective captured through Pezhman Ziaian’s lens in this work also gave rise to a series of photographic books, including Yadbad, Bad-e Saba, and Khalvat-Gozideh. These collections, admired for their artistic allure, were showcased in multiple exhibitions that won widespread praise from visitors.
His exclusive photographs were further displayed in 2013, coinciding with the 40th anniversary of the independence of the United Arab Emirates, at Dubai International Airport, Terminal 1, as a visual chronicle of the nation’s formation. This exhibition remains on permanent display, drawing the attention of art lovers and travelers from around the world.
Alongside his achievements in photography and book publishing, Pezhman Ziaian played a pivotal role in forming a team to create Iran’s first and most comprehensive virtual encyclopedia, known as Arianika. He also founded a specialized children’s photography studio under the name “Baby Face Photo” in the United Kingdom, later expanding its branches to Dubai and several cities across Iran—reflecting his visionary and creative spirit.
In recognition of his artistic contributions and three decades of innovative service, the Ministry of Culture and Islamic Guidance of Iran honored him during a special ceremony at the 22nd International Book Fair. He was awarded a Certificate of Appreciation as a Distinguished Artist, presented by senior officials, and a commemorative stamp bearing his portrait was also issued to celebrate his achievements.
His deep passion for cultural activities and his commitment to supporting the production and publication of books led him to invest in titles such as Bad-e Saba, Khalvat-Gozideh, and Yadbad, in which he presented selected works of other artists alongside his own photographs.
The outcome of more than 35 years of engagement in cultural, social, and artistic fields has been the attainment of over 120 honorary plaques, 90 certificates of appreciation, and 160 distinguished trophies, awarded by governmental bodies and various organizations. During this period, he has also earned 19 scientific and educational certificates.
In 2019, the Ministry of Culture and Islamic Guidance of Iran awarded him the highest artistic honor of the country, recognizing him as a distinguished and renowned artist. This prestigious title was accompanied by the conferment of a Doctorate in Photography.
The collection that has brought him recognition and honor comprises more than 35,000 frames captured across various regions of Iran and several countries around the world, each preserving the memories of years filled with both triumphs and challenges.
He defines his life in just three hours—a span captured in approximately 35,000 clicks of the camera.
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In addition to managing the institute and overseeing the extensive activities of the Pezhhan Group, he has also played an active role in the cultural and advertising structures of several like-minded institutions, some of which may be mentioned.
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Chairman of the Board of Directors of the Airport Media Consortium of the Country
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Chairman of the Board of Directors of the most prestigious encyclopedia of Iranology (Aryanika)
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Chairman of the Board of Directors of Pezhan Sadra Cultural and Artistic Complex
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Chairman of the Board of Directors of Hypeco Company
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Member of the Board of Directors of Hormoz Kanareh Design and Development Company
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Member of the Board of Directors of Gisum Design and Development Company
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Member of the Board of Directors of Automotive Parts Manufacturing Company – FAPCO
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Member of the Board of Directors of ICOM
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Member of the Iranian Advertising Agencies Association
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Member of the International Advertising Association (IAA)
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Founder of Baby Face Photo
History and Activities
Why are we your choice?
- We are one of the most experienced and reputable advertising agencies in the country.
- The extensive array of advertising spaces available through our organization makes selection easy and convenient for you.
- At Pezhhan Institute, you will work with a team of professional and innovative specialists.
- Innovation and creativity in our work, ideas, and projects have been praised and recognized by cultural festivals.
- We have faith and confidence in your work and noble goals.
Founder’s History of Activities at Pezhhan
Pezhman Ziaian (Seyyed Mehdi Ziaian)
Photography Specialist from the University of California, Berkeley, USA
Recipient of the Highest Artistic Honor of the Country
Doctorate in Photography from the Ministry of Culture and Islamic Guidance
Artistic Biography:
1976 – Studied painting under the supervision of Master Jamshid Karimi
1977 – Became a member of the Iranian Youth Cinema Society
1978 – Produced a collection of photographs documenting the Revolution
1979 – Won first place at the Iranian Youth Photography Festival
1980 – Completed a series of filmmaking courses
1981 – Studied animation
1982 – Began apprenticeship under Master Hassan Chehre Negar
1983 – Won first place in the Children’s Photography Competition during Children’s Week
1984 – Completed a portrait lighting course in Tehran
1985 – Opened a children’s photography studio and began professional work
1986 – Studied calligraphy under Master Hamid Dirin
1987 – Won second place in the National Sacred Defense Painting Competition
1988 – Conducted research on 3D photography and presented a hybrid method in PHOTO CREATIVE magazine
1989 – Received a certificate of appreciation from Hans Dietrich Genscher
1990 – Gained expertise in color photo printing laboratory techniques
1991 – Held a solo exhibition at the First National Handicrafts Exhibition in Afif-Abad Garden, Shiraz
Solo exhibition at Vesal Gallery, Shiraz (Waterfall of Colors)
Solo exhibition at Classic Gallery, Isfahan (Symphony of Colors)
“Touring Iran and the World” exhibition at Afif-Abad Garden
Received a quality award in photo printing from Kodak Company
1992 – Solo exhibition in Hamburg, Germany
Solo exhibition at Hafezieh
Solo exhibition at Shakiba Gallery, Tehran
Solo exhibition in Cannes, France
Solo exhibition at Sohrab Sepehri Gallery, Tehran
Solo exhibition at the Tehran Book Fair
Solo exhibition at Yazd University
1994 – Won “Most Interesting Photo of the Year” from General-Anzeiger magazine, Germany
Solo exhibition in Cologne, Germany
Solo exhibition at Arg-e Bam
Solo exhibition at Sohrab Sepehri Gallery, Tehran
Solo exhibition at Khajoo Kermani Mausoleum
1995 – Founded Pezhhan Institute
Solo exhibition in Isfahan
Received a certificate of appreciation from a Japanese photography competition on the theme of nature
Solo exhibition in Kerman
Solo exhibition at Khajoo Kermani Mausoleum, Shiraz
1996 – Solo exhibition at Tehran University of Art
Solo exhibition at Hyatt Regency Hotel, Dubai
Solo exhibition at Saei Park, Tehran
Solo exhibition at the Faculty of Architecture, Isfahan
Solo exhibition at Khajoo Kermani Mausoleum
Solo exhibition at Hafezieh, Shiraz
1997 – Solo exhibition at the Fars Province International Capability Exhibition
Solo exhibition in the United Arab Emirates
Exhibition in Bremen, Germany
1998 – Solo exhibition at the Tehran International Book Fair
Solo exhibition at the National Gallery, Shiraz
Solo exhibition at the Production Festival of IRIB Centers
1999 – Designed and printed a collection of Churchill postcards
2000 – Solo exhibition at the inauguration ceremony of Abgineh Gallery, Shiraz
Solo exhibition at Pezhhan Gallery (A Bird Above the City)
Received the title of “Top Advertising Agency” at the Cultural Festival
Solo exhibition at Sina and Sedra Halls, Shiraz
2001 – Solo exhibition at Abgineh Gallery
Authored the book “Shiraz: The Dreamy, Colorful Land of Persia
Received a diploma of honor at the Cultural Festival
2002 – Solo exhibition at Abgineh Gallery, Shiraz
Founded Pezhhan Online Photo Agency
Received a diploma of honor for the publication of the illustrated book Shiraz at the Cultural Festival
Solo exhibition of Paris and Vienna photographs at Hafez Hall, Shiraz
2003 – Awarded First Place in Advertising Photography at the 4th Cultural Festival
Opened Pezhhan Gallery No. 2 in Shiraz
Organized a specialized photography training course
Organized a specialized exhibition of professional photography products
2004 – Solo exhibition at Abgineh Gallery, Shiraz, on the occasion of Nowruz
2005 – Solo exhibition of aerial photographs of Dubai in the United Arab Emirates
Published a photography calendar featuring artists of Fars Province
2006 – Solo exhibition of European photographs at Niavaran Gallery, Tehran
2007 – Solo exhibition at Abgineh Gallery, Shiraz
Established the largest production and distribution network for advertising magazines in southern Iran
2008 – Solo exhibition of photographs of Mecca and Medina at Terminal 5, Mehrabad Airport
Executive Secretary of Mehrabad Airport Magazine
Group exhibition at the Iran National Biennale
Published articles and photographs in Mehrabad magazine
2009 – Awarded First Place for Exhibition Booth Design at the Print, Advertising, and Packaging Exhibition
Exhibition on Investment Opportunities in the Airport Industry
Executive Secretary of Sepehr Airport Magazine
Published articles and photographs in Sepehr magazine
2010 – Founded the specialized children’s photography studio Baby Face Photo
Group exhibition at the First National Expo in Fars
2011 – Solo photography exhibition at Jahan Nama Garden, Shiraz
Group exhibition at the Second National Expo in Fars
2012 – Published the book Aerial Images of Dubai
Solo and permanent exhibition at Dariush Hotel, Kish
Published the second book of Aerial Images of Dubai
Permanent exhibition at Terminal 1, Dubai Airport
Opened the seventh branch of Baby Face Photo in Tehran
Received the Golden Medal for Creative Managers
Selected at the Scholars and Technology Leaders Conference
Received the “Outstanding Manager” statuette at the International MBA Conference
2013 – Group exhibition at Tehran Musalla
Received the “Outstanding Award” statuette at the Management and Planning Conference
Solo exhibition at Milad Tower, Tehran
Received the statuette and title of “Outstanding Brand of Islamic Countries
Received the Special Award for Creative Management
2014 – Received the Certificate of Honor for Outstanding National Manager
Authored a series of media articles titled Art Economy / Economic Art in seven issues
Received the Special Award for Customer Satisfaction
Received a special certificate at the International Brand Strategy Conference
Began authoring a series of press articles on Contemporary Iranian Art in thirteen issues
Received initial approval to establish a branch in Tehran
Received the certificate from the National Outstanding Managers Summit
Received a certificate from the Customer Satisfaction Summit training course
Received the statuette at the Customer Satisfaction Summit
Received the statuette at the National Congress of Quality and Entrepreneurship Pioneers
Received the statuette at the National Congress of Economic Achievers
Received the statuette at the Scientific Conference on Educational Standards
Received a certificate of appreciation at the 6th National Building Regulations Conference
2015 – Founded the Qeshm Cultural and Artistic Ideas Institute
Established an advertising office in Mashhad
Implemented structural developments at Mashhad Airport (booths and commercial spaces)
Received the “Outstanding Manager of the Year 2015” Award
Began authoring a series of 36 press articles on the Cultural Revolution
Established an advertising agency on Qeshm Island
Authored the photography book Bad Saba
Received the Customer Satisfaction Award
2016 – Became a member of the World Advertising Organization
Established a branch of the institute in Tehran
Introduced and unveiled the special statuette of Pezhhan Institute
Began authoring a series of articles and works on National Heritage
Received a certificate from the National Industry and Economy Faces Recognition
Received the statuette and Brand Fame Award
Received the “Pioneers of Resistance Economy” statuette with a Five-Management Approach
Received the “Outstanding Manager of the Year 2016” Award
Solo exhibition in Ashgabat on the occasion of Iran Culture Week in Turkmenistan
Began authoring a series of articles on National Heritage and publishing them in the media
Authored the book Khalvat Gozideh
Received the certificate and award for Customer Satisfaction
Managed the training course on the Impact of Verbal Communication in Sales and Marketing Negotiations
Received the Statuette for Modern International Hospitality Etiquette
Received the Statuette at the National Summit of Customer-Oriented Leaders
Received the Award and Certificate at the 2nd Festival of Iran’s Top Advertising Achievers
Received the Statuette at the Pioneers of Healthy Food Supply Chain Conference
Received an MBA Certificate from Sweden
Received ISO 10002:2014 Certification
Received ISO 9001:2008 Certification
Received ISO 10004:2012 Certification
2017 – Upgraded advertising spaces in several new cities
Launched an advertising agency in Qeshm
Launched the virtual page for TikTrip tourism services
Received the Golden Statuette at the Stars Supporting Public Relations Festival
Received a certificate from the Specialized Seminar on Creative and Effective Advertising
Managed the training course on Principles and Techniques of Business Negotiations
Received a certificate from the Public Relations and Virtual Space Workshop
Published an article in the Public Relations Research Magazine
Renewed membership in the World Advertising Organization
Recipient of the conference trophy at the Scientific and Specialized Conference on Strategic Management
Received Certificates of Appreciation from Qeshm, Bandar Abbas, Mahshahr, and Kish Airports
Received a Certificate of Appreciation from Imam Khomeini Airport City (IKAC)
Certificate of Completion in Principles and Techniques of Business Negotiation
Certificate of Completion in Process Orientation, Leadership, and Effectiveness in Public Relations
Received ISO 9001:2008 certification
Received ISO 10002:2014 certification
Recipient of the Commitment to Excellence in Public Relations (Iran) award
Recipient of the Successful Manager of the Islamic World award
Training certificate from the International Public Relations Symposium
Recipient of the National Customer-Centricity award (trophy)
Plaque of Appreciation — Friend of Public Relations
Trophy — Ideal City Conference & Exhibition (Kish)
Certificate of Attendance — Creative and Effective Advertising training seminar
Certificate of Participation — Content Design and Production Methods workshop
Published an article and photographs in Sarzamin-e Honar magazine
2018 – Solo and permanent exhibition at Imam Khomeini International Airport
Received a membership certificate from the Foundation of Enduring Figures
Received accreditation as a National Outstanding Manager
Received the Statuette at the 100 National Outstanding Managers Summit
Received a Certificate of Appreciation from the General Directorate of Culture and Islamic Guidance of Fars Province
Authored the photography book Yadbad
Continued publishing a series of articles on National Heritage in newspapers
Organized a photography exhibition at the Frankfurt Book Fair, Germany
Honored for a lifetime of cultural and artistic achievements – Shiraz – Book Fair – 24 November
Received a Certificate of Appreciation from the Deputy Minister of Culture and Islamic Guidance
Received a Certificate of Appreciation from the Minister of Culture and Islamic Guidance
Issued a commemorative stamp for the National Cultural Exhibitions Institute
Successful outcome of the request by the Single-Purpose Cultural and Artistic Institute
Received a Certificate of Appreciation and Honorary Diploma at the First Festival of Advertising Agencies in Fars
Selected photos placed in the offices of the General Directors of Culture and Islamic Guidance of Fars and Fars Broadcasting Organization
Invested in producing the book History of Advertising Agencies in Fars
Presented the Pezhhan Statuette to the General Director of Culture and Islamic Guidance of Fars
Presented the Pezhhan Statuette to the management of Asr-e Mardom Newspaper
Participated in the 14th International Public Relations Symposium
2019 – Continued writing articles on Cultural Heritage in newspapers
Met with the esteemed Friday Imam of Shiraz and the Representative of the Supreme Leader in Fars Province
Organized a solo photography exhibition at the Tehran Book Fair (Fars Day)
Awarded the First-Class Art Badge by Iran’s Ministry of Culture and Islamic Guidance
Received a Certificate of Appreciation from the Director General of Mehrabad International Airport
Received a Certificate of Appreciation from the CEO of Imam Khomeini Airport City Company
Presented the Pezhhan Statuette to Professor Rahim Hoodi
Obtained the license for the Cultural and Artistic Institute “Seconds of Waiting for a Meeting”
2019 – Continued writing a series of articles on Cultural Heritage in Khabar-e-Jonoub Newspaper
Received ISO Certification for Customer Complaint Management
Received Quality Management Standards Certification=
And …
Goals and strategy
Goals and strategy
Although advertising in our country has a history spanning several decades and is often considered to have over a century of presence in social interactions and events, it can truly be said that the advertising industry—when approached professionally and in line with global practices—is still regarded as an emerging industry in Iran. It requires methods and awareness that elevate public knowledge and move beyond superficial understanding of this remarkable profession. Today, this industry holds the pulse of the world.
Pezhhan Cultural, Advertising, and Publishing Institute, which has taken its steps steadily and continuously, believes that by employing thoughtful and specialized personnel, it provides opportunities for those interested in the advertising industry and offers a reliable support system in the field of advertising design and graphics to the community and the job market. Moreover, by leveraging up-to-date knowledge and drawing on creativity from related industries, the institute advances the functions of the advertising industry along two paths: innovation and originality in execution methods and display, keeping pace with modern global ideas and tools.
The institute strives, while keeping pace with the latest ideas in the global advertising industry, to provide a worthy opportunity for the employment of graduates in arts related to this field.
