Events EN

The beautiful Island Kish was the witness of presence of 90 domestic companies, to host the great event of the ideal city from 31 December, 2017 to 3 January, 2018.

In the exhibition section of this event, the latest products and achievements of participating companies in the field of urban furniture, public transportation, urban management and services, road and town planning, fire department, safety services, green areas, lighting and urban lighting, urban and airport advertising, beautifying urban environment, information technology and automation. During the exhibition period the Manager of Pezhhan Cultural and Advertising Institute, while presenting the facilities and services available for promotion of major urban projects, urban services and tourist attractions in the major airports of Iran, conducted negotiations with officials and managers presented at the conference and offered them some suggestions.

In addition to this great event, the Scientific Ideal City Summit was also held and the latest strategic and managerial achievements in the field of management structure construction, municipal services, municipalities and affiliated organizations were discussed. People have welcomed the exhibition very warmly.

The 2nd Global Conference of Customer-Oriented Leaders, with the approach of the role of economic managers in advancing the resistance economy, in the presence of more than 400 successful managers of private and public sectors was held at the National Library and Documentation Center of Tehran.
According to assessments by relevant experts, in the closing ceremony, the national golden medal and the statue of a customer-oriented approach were awarded to Pezhman Ziaian, the managing director of the Pezhhan Institute.Presenting and sharing the latest management practices in the revitalization of the global economy with respect to the pattern of investment and international trade in Iran, dissemination of Iranian-Islamic Management Culture, investigating the appropriate strategies and creating solutions for customer satisfaction have been among the top rated titles for awarding him this excellent medal. In this ceremony, which was held following the implementation of notification policies and emphasizing of the honorable president of the republic on the protection and safeguarding of the rights of the people and the respect and satisfaction of clients and customers, Dr. Saied Khazaee Head of the Center for Future Studies of Tehran University, Mr.Seyed Mohsen Tabatabaee Mazdabadi Deputy Chairman of the Scientific Association of Urban Economics of Iran, Mr. Morteza Talaee Deputy Chairman of the Fourth Islamic Council of Tehran City, Dr. Hosseinali Taghi Tehrani Advisor to the Head of the Organization for Management and Planning of the Country, Engineer Fereidoon Pirloon Advisor to the Minister of Roads and Urban Development delivered lectures, and at the end of the meeting the chosen ones were honored.

With the vote of the organizers of the last excellent medal of director of the year summit and by getting the rating and receiving the statue of this excellent medal, the managing director of Pezhhan Cultural-Advertising Institute could register his name among the top managers of the country.
Mr. Ziaiean, whose professional backgrounds and his works of art are lasting in the memory of those who have an artistic mind, has carried out, through photography and publishing various books, valuable activities in the field of recording historical and natural attractions of Shiraz and other cities of the country so far.

In this regard, the cultural deputy manager of the Pezhhan Cultural-Advertising Institute described the mechanism and methods of choosing the right people to receive this excellent medal, and expressed himself in this way: “The organizers of this summit select their elected managers according to executive records, compilation of books and articles, teaching and training activities, individual competences, worthiness presented in evaluation forms, executed projects and successful actions, as well as membership in associations and scientific and research centers.” According to Mr. Abdolamir Ataee, this organization, by reviewing Mr. Ziaiean's performance and records in various areas, considered him deserved to receive the excellent medal of director of the year, and at a ceremony at the Ministry of Foreign Affairs Conference Center attended by a number of officials this medal was awarded to him. It is worth mentioning that every year, with efforts and accompaniments of the Ministry of Industry, Mining and Trade, Ministry of Information and communication Technology, Oil Ministry, Vice President of Science and Technology, National Iranian Standard Organization, The Islamic Consultative Assembly, Supreme Council for Free and Special Economic Zones, Department of Environment, Research Center of The Islamic Consultative Assembly, The National Summit on Excellent Medal of the Director of the Year is celebrated and in this way top managers will be selected. The theoretical pattern and implementation of this plan is designed on the basis of the world managers’ effectiveness patterns and focuses on both technical and technological aspects and does not merely consider profession successes. To accomplish and fulfill this goal properly and necessarily, it has been some years that, a comprehensive model has been developed to identify the merits of the management of the country’s managers, which relates the concepts of managers’ merit and management effectiveness, and describes their developmental components and effectiveness criteria. The professional knowledge, techniques and skills, personality traits, Islamic-Iranian aspects, general and professional credibility of the country’s managers are summarized in an overall merits assessment, and are considered along with such factors as managerial achievements within the framework of realizing the goals of the organization, effectiveness and satisfaction of the stakeholders.

On November 20 and 21, 2017 The Thirteenth International Public Relations Symposium with the participation of the UNESCO National Commission was held at the International Conferences Center of National Library. At this conference, attended by Dr. Masumeh Ebtekar - The Vice President of Women Affairs, Mr. Sayyed Mohammad Bathaie - The Minister of Education and Dr. Saadollah Ghaydari – The General Secretary of UNESCO National Commission- Iran “The Thanksgiving Letter of Friendly Public Relations” was granted to Pezhhan Cultural - Advertising Institute due to its sense of social responsibility, accompaniment in advancement of cultural and scientific events, and contributing to the advancement of community goals.